As much as we would want to buy products based on their quality and effectiveness, we have to admit that we are instantly lured to products which are branded and marketed effectively.
Case in point – I was at the grocery looking to buy laundry detergent and fabric softener. Times are hard these days so I make an effort to compare prices, but not skimp on quality. I am torn between two laundry detergent brands. One is just a fraction lower than the price, has great packaging (claims to seep through dirt in 30 minutes, with just soaking). The one is pricier by a little (just a little), has so-so packaging. I still went with the second one. Why? Because I saw its commercial and how the demo really works – they even show a comparison with other brands.
Think me gullible? You can count majority of the people that way as well. It is all about marketing and advertising. How will people buy if you don’t push the product? With all the competition, advertising and brand recognition is important. A Marketing Company like Brand Identity Guru knows that.
So not unless you have tried and tested products before, admit that you are also affected with marketing concepts and strategies.